ustCham.
Businesses cited several pressing challenges, with geopolitical conflicts leading the list, affecting 73% of respondents. Other major hurdles included difficulties attracting local talent and rising business costs, affecting 65% of companies. On the positive side, companies pointed to opportunities in digital and AI technologies, as well as the adoption of sustainability practices, as pivotal areas for growth.
While digital adoption is widespread, businesses face challenges in fully leveraging these tools. Concerns over data privacy and security were raised by 58% of respondents, while 53% reported difficulties with integration and high implementation costs.The growing Gen Z gender divide reshaping politics
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