The call comes as new data reveals that over £20 billion could be spent by households across the festive season in the UK this year - with small businesses across the West Midlands preparing to target a fifth of that Christmas spend.
“Public support is absolutely vital for small businesses across the UK, with many still fighting to recover from the cost-of-living crisis and deal with continued challenges like high costs and flat growth,” says Michelle Ovens CBE, director of Small Business Saturday UK. The data shows that across the West Midlands 26 per cent of households will spend up to a quarter of their Christmas budget with small businesses this year.
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