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6 Lessons from Companies That Shut Down Their Business in Russia

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Increasingly, companies are being pressured to decouple from regions that customers, employees, politicians, advocacy groups, and even leaders deem politically fraught. This can pose a dilemma for executives, as research both shows that fast decision-making is vital, but some circumstances require deliberation and care.

Interviews with 16 leaders from 10 companies who faced pressure to exit Russia after the 2022 invasion of Ukraine offer six lessons for organizations facing similar situations: 1. Public opinion expects immediate and binary decisions. 2. For consumer brands, speed may trump deliberation. 3. B2B firms may have more time to calculate. 4. Even 1% of sales can be 100% of a company’s reputation with employees. 5.

and China, escalating turmoil in the Middle East, scrutiny over the climate-friendliness of the supply chain, and other similar issues are forcing companies into a new dilemma: how to manage business decisions that are driven not by profits nor a company’s own strategic planning but are based on moral and societal values. Pressures for decoupling from dangerous, politically fraught regions will make these situations more common.Accelerate your career with Harvard ManageMentor®.

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6 Lessons from Companies That Shut Down Their Business in RussiaHow leaders made business-altering decisions while navigating pressures from social media, employees, customers, politicians, and the stock market.
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