hit store shelves in 2024. A lot of this gear is, admittedly, pricey and sometimes niche. Renting gear is a great way for artists to get their hands on the best tools without breaking the bank, and every year, the biggest photo rental company, Lensrentals, shares info on” includes rich data, all broken down in the company’s annual blog post. Instead of discussing every aspect of the info — Lensrentals does it best — it’s worth taking a peek at interesting inclusions and trends.
This year, an especially notable pattern across all the major camera and lens categories is that Canon remains extremely popular, even more popular than. Of the top 20 most popular pieces of photo and video gear, cameras, and lenses, Canon had the top seven items and 12 overall. The other eight? All Sony.It isn’t just mirrorless gear, either. The Canon EF 24-70mm f/2.8L II lens was the most popular gear of the year, and theeven cracked the top 10. Lensrentals notes the EF 24-70mm f/2.
While there are few seismic shifts in consumer behavior from one year to the next, one rather noticeable change emerged in 2024. In 2023, all cinema-oriented cameras, the, Sony FX6, Canon EOS C70, Sony FX3, and Sony FX3 kit made the top 20. However, in 2024, only the Sony a7S III and FX3 remained. By rental revenue, Canon was the number one brand in 2023 with 23.96 percent revenue share. In 2024, its position is even stronger, up to 25.68 percent. In the number two position, Sony grew its share, too, moving from 19.15 to 20.44 percent. Bronze medal-winning Nikon grabbed a more significant piece of the pie in 2024, moving from 4.88 to 5.91 percent. The rest of the top seven are DJI, Sigma, Blackmagic, and Fujifilm, all bunched up.