Maurice Saatchi recounts his shift in perspective on big companies, comparing them to big government in a negative light. He shares an anecdote about a conversation with Margaret Thatcher, where he revealed the significant influence of the top five banks in Britain's financial transactions. Saatchi discusses his belief in globalization and how companies like Procter & Gamble demonstrated its potential.
He expresses his initial optimism about globalization, believing it would lead to better products and services globally. However, he acknowledges that he faced criticism for promoting this concept