Honda, Nissan, and Mitsubishi to Explore Business Integration

By next year, the world may see yet another automotive giant, this time composed of three storied Japanese automakers: Nissan, Honda, and Mitsubishi. Honda, Nissan, and Mitsubishi held a joint press conference today to announce their intent to discuss ‘business integration’ through the singing of a memorandum of understanding (MOU). This marks the beginning of official talks between the companies towards a joining of forces and the establishment of a joint holding company.

The companies have made clear that this is not an announcement of a merger, rather, it is simply the start of discussions. Under the plan, Nissan and Honda will begin discussing business integration through the establishment of a joint holding company. The aim is to jointly explore synergies and partnership, focused particularly on intelligence and electrification in the hopes of making both companies more competitive but still with distinct identities in the rapidly changing automotive sector. Nonetheless, the companies stress that the goal is to ensure that each of the brands is made sustainable on its own. The deal is primarily between Honda and Nissan, however, Mitsubishi will join discussions and will announce its official decision whether to join the integration by the end of January 2025. The integration includes both automotive companies and their subsidiary brands. It includes Honda, Acura, and Honda motorcycles, Nissan, and Infiniti. Mitsubishi will be included if it indicates interest to participate. These companies and subsidiaries will be managed by a single holding company for all. Honda will have majority of the seats on the board. The business integration between the two seems to be the next logical step following the announcement of Nissan and Honda last August to form a strategic partnership focused on vehicle intelligence and electrification. Mitsubishi has also been included in this strategic partnershi

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