Geo Lah, a local transport company in Singapore, has officially entered the e-hailing market after receiving a one-year provisional license from the Land Transport Authority (LTA). The company started its trial operations on December 24th, with plans to launch full passenger services on January 1st, 2025. The LTA's decision to grant Geo Lah a temporary license is part of its efforts to regulate and expand transportation options in Singapore.
During the trial phase, Geo Lah will operate with a fleet of 800 drivers to evaluate its operational capabilities and refine its services. The company has spent 18 months working closely with regulatory authorities to ensure compliance with the latest rules and guidelines. After the official launch, Geo Lah plans to expand its fleet to 1,500 vehicles. Geo Lah emphasizes its focus on supporting its drivers by providing fair wages, performance-based bonuses, and flexible work arrangements. To attract passengers, the company will offer perks such as discount coupons, referral bonuses, and a transparent fee structure. Geo Lah also plans to introduce a package delivery option on February 1st, 2025. The provisional license marks a significant step for Geo Lah as it enters Singapore's competitive e-hailing market.
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