Pottery Studio Owner Turns Side Hustle into $6.6 Million Business

48-year-old turned his side hustle into a business that brings in over $6.6 million a year: 'I feel like I'm living the dream'. During a typical day at Jono Pandolfi's Union City, New Jersey, pottery studio, he and his 30-person team unload over a thousand pieces out of their 13 kilns, and ship the plates, bowls and mugs to restaurants and home chefs around the world. The multitextured dinnerware is sold to and used in hundreds restaurants and FX's TV series'The Bear.

' Similar largescale collaborations pushed the company into profitability in 2012, but when the Covid-19 pandemic shut down restaurants, Jono Pandolfi Designs expanded its direct-to-consumer offerings, he says. It was a lucrative move: Now, direct-to-consumer sales represent nearly half of the business's revenue. At the end of December, company projected it would bring in over $6.6 million in 2024, according to documents reviewed by CNBC Make It. 'I think it's safe to say that it's pretty hard for a ceramic artist or someone who studied clay to build a business that's bringing in over $6 million per year,' Pandolfi, 48, says. 'I feel like I'm living the dream of a ceramic artist.' Customers can now buy Pandolfi's products — like four-piece settings, starting at $172 on its website — for themselves. The studio charges $51 for an 8-inch pasta bowl, which is made from about $1 worth of clay, but far more in labor expenses, says Pandolfi, who declined to share the company's overall profit margins. 'Working with my hands almost felt like a non-negotiable. Working a desk job didn't fit my personality,' Pandolfi says. While labor remains the business's biggest expense, firing and glazing the bowls also requires a financial investment. Once the studio started taking on high profile clients, like Anthropologie and Crate & Barrel, it needed more kilns to keep up with the demand. The business has taken out three loans, each between $100,000 and $200,000, starting in 2016, Pandolfi says

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From Side Hustle to $6.6 Million Business: How This Potter Found SuccessJono Pandolfi, a 48-year-old potter, turned his side hustle into a thriving business that generates over $6.6 million annually. His company, Jono Pandolfi Designs, specializes in multitextured dinnerware sold to restaurants and home chefs worldwide. The business initially focused on wholesale, but during the COVID-19 pandemic, Pandolfi expanded direct-to-consumer sales, which now account for nearly half of its revenue. Pandolfi credits his success to his passion for pottery, his dedication to quality craftsmanship, and his ability to adapt to changing market demands.
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48-Year-Old Turned Side Hustle Into $6.6M BusinessJono Pandolfi, a 48-year-old ceramic artist, transformed his pottery side hustle into a thriving business that generates over $6.6 million annually. His company, Jono Pandolfi Designs, produces multitextured dinnerware sold to restaurants and home chefs worldwide. While initially focusing on large-scale collaborations with restaurants, the company pivoted to direct-to-consumer sales during the Covid-19 pandemic, leading to nearly half of its revenue. Pandolfi attributes his success to his passion for working with his hands and his ability to adapt to changing market demands.
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48-year-old turned his side hustle into a business that brings in over $6.6 million a year: ‘I feel like I'm living the dream'Jono Pandolfi started a pottery side hustle in 2004. After years of growing the company, it brought in an estimated $6.6 million in 2024.
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