"Chrysler as a brand has been very, very, underinvested in for many, many years now," said Ed Kim president and chief analyst of AutoPacific, an automotive marketing research and product-consulting firm."The CEO said that they were going to possibly sell off some brands that weren't performing," Rhodes said."And I'd heard that before and I just said, 'I've had enough.
It's not the first time there have been rumors of Chrysler's demise. Reports the brand is on the chopping block have surfaced "Chrysler brand is here to stay," Feuell said."It is being well invested in. The brand is not on the table for elimination, and it has a very bright future." This future includes a new version of its minivan, which as of January 2025 was its only vehicle, sold under two names. The Voyager is the lower-priced model, and the Pacifica is a more premium option. A refreshed Pacifica is slated for 2026, with a new exterior design and new powertrain options."I know there's people out there that want to bring this brand these brands back, and they need to be saved," he said."It's part of our American heritage.