Perspectives: Facebook needs more than a $5 billion fine. It needs a new business model

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An FTC fine isn't enough for Facebook to change its ways, writes Sally_Hubbard for CNNBusiness

Sally Hubbard is director of strategic enforcement at the Open Markets Institute and a former assistant attorney general in the New York AG Antitrust Bureau. The opinions expressed in this commentary are her own.

.leftside-floating-image { width:100%; display:block; margin:0 auto 1.5rem; } @media screen and { .leftside-floating-image { float:left; width:50%; max-width: 200px; display:block; margin:0 1.5rem 1rem 0; } } The Federal Trade Commission is letting Facebook off the hook. On Wednesday, the FTC announced a $5 billion fine on Facebook over rampant privacy abuses that violated a 2011 order — the largest in the agency's history. But even multibillion-dollar fines don't cause tech giants enough pain to stop bad behavior. For Big Tech, fines are a rational cost of doing business.Google, for example, has handed over more than $9 billion to the European Commission since 2017 for antitrust violations, without skipping a beat.

But why should we put America's superstar companies in PAIN? Certainly not to punish the platforms merely for being big or for being successful — a narrative the many voices on Big Tech's payroll like to push. The Big Tech platforms argue that they provide benefits to consumers and face rigorous competition. They say they protect users' privacy and that consumers prefer the companies' products and services over the offerings of competitors that depend on their platforms.

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Sally_Hubbard Business It’s nothing but eyewash.

Sally_Hubbard Business If consumers aren't paid it will be a matter of ignoring the fact that just like the Experian fine misuse of consumer data results in more time wasted answering telemarketers. Government can't get spoofers, foreign scammers, and telemarketers under control as it is. Time to

Sally_Hubbard Business lmfao... they didn't even have to admit they did anything wrong. And who gets that money, definitely not the people who were hurt. This was just a slap on the wrist for Zuckerberg. He lied to Congress and yet no charges? The powerful and rich can do whatever they want.

AjSupatatt

Sally_Hubbard Business Send a postcard to your congressperson to tell them to start an ImpeachmentInquiryNow Redbubble RedBubbleArtist SaturdayMorning SaturdayMotivation SundayMorning SundayMotivation AMJoy RedBubbleDesigns FindYourThing FridayThoughts OITNB

Sally_Hubbard Business 'Only $5billion? I'll pay from my pocket. Cash or cheque?' - Mark

Sally_Hubbard Business People leaving it in droves will kill it nice and slowly though. 🤣

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