The “future is female” may be a slogan that became popular on social media, but the state of women in business shows an undeniable progression towards making this statement a reality. There are women-owned businesses, employing nearly 9 million people and generating more than $1.7 trillion in revenue.
Despite this rapid growth, nothing can prepare someone for entrepreneurship. Between strategies to scale, brand acquisitions, pivoting from your initial business, feelings of loneliness and sometimes depression, there is a high cost for pursuing your vision. A price that some entrepreneurs have to pay for through a series of turbulent times and obstacles.
Entrepreneur and Media Mogul, Necole Kane knows a little something about transitions and transformations. When she made the decision to shut down her celebrity gossip blog in 2015, NecoleBitchie.com, the website pulled in 20 million paid views a month. Walking away at a time when she was perched at the top of her field resulted in confusion from readers and a self-afflicted pressure to top her success.
Today, her women’s lifestyle website, xoNecole, was acquired by Hollywood power player Will Packer in 2018 and has now become a brand that is rooted in positivity and empowerment. Through the umbrella of xoNecole, Kane and her team publish content and create elevated experiences that celebrates while educating an often-forgotten demographic of women: black women.
Here Kane shares five lessons for leaders and entrepreneurs on how to navigate the uncertain waters of business while staying true to yourself. According to Kane, too many entrepreneurs launch without having a long-term plan for growth and sustainment. She recalls starting her first website NecoleBitchie with an idea of the number of readers she aimed to acquire by end of year but had no plans or forecasts beyond that goal.
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