The LRW Group recently convened executives and business leaders from Sephora, Glossier, Mary Kay and Violet Grey to “where the industry is today, where it is going and how brands can turn solid research and data into actionable business strategy,” the company said.
The discussion centered on skin-care and makeup products as part of a journey where the consumer is seeking a solution as well as simply wanting to explore. In Papikyan’s session, the path to product discovery and conversion was explored by asking: “How do consumers navigate the ever-changing landscape to buy new products?”
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