Brian Joffe’s Long4Life warns of lower half-year earnings

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Joffe said at the group’s AGM on Tuesday that Chill Beverages had been ‘the area of disappointment’

Brian Joffe’s Long4Life says half-year earnings will probably fall partly because of lower trading profits from Chill Beverages, which makes the Fitch & Leedes drinks brand.

While revenue had increased year on year, “underutilised capacity together with the increased expenditure has resulted in a decline in the trading profit of the business”, Joffe said.expected “reasonable results” for the six months to end-August, he said. “As has been exhaustively narrated, our operating environment is exposed to, and continues to feel the pressures of, the constrained economy,” Joffe said.ports and recreation division, as well as the personal care and wellness unit, was performing in line with expectations.

“We anticipate buoyant sales in the summer season ahead and that the increased capacity should satisfy expected demand.”

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