Beyond Meat's chairman reveals how the meat industry hit a 'bottleneck' that's sparked a revolt among shoppers hungry for change

John Amis/AP Images for Beyond Meatexecutive chairman Seth Goldman said that the"balance of power" in the meat industry has shifted in favor of consumers.

He pointed to the dairy industry as an example of the"profound opportunity" that lies before Beyond Meat. "What happens is the meat industry starts to hit a bottleneck," he said."And the bottleneck, in this case, is the animal. There's only so many more animals we can produce on so much land. As we think about scaling protein across the planet, the bottleneck is apparent.

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Beyond Meat's chairman jokes that the veggie burger was a 'conspiracy' by the meat industry to prevent people from going vegetarianBeyond Meat executive chairman Seth Goldman said that his company knew that the product would have to pass the 'taste challenge' in order to scale.
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