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The allegations mirror those levied against Juul in other lawsuits—chiefly, that Juul marketed its products to children and failed to warn the public about health risks. But California’s lawsuit takes things a step further, tacking on the additional charge that the company stored the digital information of minors that it used for marketing purposes.
“After a 21-month investigation, our lawsuit alleges that Juul targeted underage Californians with its marketing and sales practices of its nicotine addictive vaping products,” attorney general Xavier Becerra said during a press conference.
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