The company is said to be developing the technology so it can be used in supermarkets and kiosks, the latter of which could be used in malls and sports stadiums, so Go may be moving beyond the convenience store format that all of the existing Amazon Go locations use.
A supermarket format would be far bigger than any store Amazon or other autonomous checkout providers have officially launched thus far. Amazon is reportedly aiming to be able to support a 30,000-square-foot store with this expansion — much larger than the largest Amazon Go store's approximately 2,300-square-foot layout. like AiFi, Standard Cognition, and Zippin have yet to open stores of this size, so this would be a major accomplishment for Amazon.
Adding new Amazon Go formats further complicates Amazon's growing brick-and-mortar portfolio, which could confuse consumers. In addition to its Go stores, Amazon owns Whole Foods, is to open a grocery store that's separate from Whole Foods and won't feature Go technology, operates book stores, and more.
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Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »