For These Companies, Regulation Is Spelled P-R-O-F-I-T

Few things can make a chief executive break out in hives as quickly as the word “regulation.” Peruse the catalog of CEO surveys PricewaterhouseCoopers LLC publishes annually and you’ll see it topping the list of biggest business bugaboos year after year.

In recent months, though, I’ve spent time with companies taking a different approach. Instead of fearing regulators, they jump ahead of them by creating solutions that eventually set the standard. Oodles of R&D mixed with a timely introduction of products can equal a...

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