Sky bidding war is great sport – but mad business

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'The problem with auctions like Sky is that they encourage over-exuberance. A bunch of trigger-happy executives in a bidding war with an arch rival is never going to foster restraint'

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only 1 person 2 blame 4 this, the consumer. there will b millions that R so die hard fans will pay whatever price.

The advantage is transparency & fairness. Auctions at much lower levels are treated seriously & within sustainable levels. This should be no different.

is business and money available for it, as crazy it is.

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