The Nielsen estimates were the first indications of audience interest in the movie, which cost some $160 million to make and is expected to be a major contender at the Oscars. Netflix has never won the coveted best picture Academy Award.
Netflix said at the time that “Bird Box” was watched by 45 million members worldwide in its first seven days of release in December 2018. The Nielsen estimates cover only US viewers and is limited to those streaming Netflix on television, excluding viewers on mobile devices and computers. Netflix has not released any box office figures for the film’s 26-day run in independent movie theaters.
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