CUB, for instance, says it will brew about 3.5 million litres of Carlton Zero this year. Given 330 millilitres fits into a Carlton Zero stubby, that's plenty of stubbies. Currently, non-alcoholic, low-alcohol and mid-strength beers make up about 25 per cent of all CUB beer sales.
CUB says its no-alcohol Carlton Zero beer recorded more than $10 million in sales in its first 12 months on the market. "I've been in stores myself and conducted tastings with customers and the surprise on their face when they try non-alcoholic beer and find out the flavour, it's just quite incredible," Ajala says.So who is drinking no-alcohol beer?
"And it's been one of the most successful product launches we've ever had. It has been really well received by beer lovers because it's a non-alcoholic beer that actually tastes like beer," he says.Heineken says its no alcohol 0.0 beer is responsible for up to about 10 per cent of all Heineken sales in some markets.
Gerard Smith, marketing director at Lion, says a broad range of people are buying Heineken 0.0, with some seeing it as an alternative to a light beer and for whatever reason don't want alcohol in their system after having a drink."About 25 per cent of the sales of Heineken [0.0] are people buying it in addition to their regular beer.
The big beermakers say people who are now drinking their no-alcohol offerings were probably drinking a range of beers before their no-alcohol labels arrived, including the best-known brands, some premium international beers and craft beers.No-alcohol beer might be considered a new trend, but it isn't a new product. South Australian-based brewer Coopers, the country's largest independent brewer, started making its first offering in the category long ago.
A different approach is used to make Coopers Ultra Light. With this beer a special yeast is used that doesn't ferment as deeply as other yeasts used to make full-strength beers.
... and then we can join those other wonderful non alcoholic countries like Syria, Iraq, Iran, Yemen. Such peaceful places
Boy, do you like tough love
Lol almost as stupid as buying great northern. I would rather drink a milk shake than waste my time with non alcoholic beer.
I was keen to try the Heineken zero until I saw the price. It’s absolutely ridiculous and a gouge that it should be still $40 for a slab when there is no alcohol(hence no taxes). Should be the same cost as lemonade.
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