Fund giant Vanguard is the latest brokerage to slash trading fees to zero - Business Insider

Online trading platform Robinhood was among the first services to offer commission-free trading in March 2015. The startup has since added new features likeVanguard already offered zero-commission exchange-traded funds through its platform. The company's new policy will still levy a $1 fee per contract for options transactions.

"Lowering the cost of investing is business as usual for Vanguard," Karin Risi, managing director of Vanguard's Retail Investor Group, said in a statement. "The expansion of our commission-free platform marks the latest demonstration of this unwavering commitment to our clients."in November that he wasn't convinced commission-free trading would benefit the firm's customers.

Though some analysts feared the slashing of fees would cut out a major revenue source for brokerage firms, some companies have already reported the move to be successful in attracting new clients. Schwab saw trading accounts

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