The rise and fall of Jell-O - Business Insider

However, its sales have fallen year after year as eating trends like natural foods and veganism continue to gain popularity with consumers.Jell-O has starred in some of the 1950s most infamous recipes.It's beloved in what's known as the "Jell-O belt"... and continues to be slurped down by college students across the country. But despite its brand recognition sales have been slipping for decades, dropping more than $371 million between 2009 and 2018.

While Jell-O's low price point made it accessible during hard times like the great depression, it's cheapness also degraded gelatin's once glamorous reputation, not to mention Jell-O's association with wartime rations made it less than appealing to consumers who no longer had to stretch out ingredients. So by the 50s, gelatin was seen as something to stick leftovers in or serve to kids, and by the 70s, Jell-O sales began to decline.

JELLO There are still excellent uses for Jell-o. RainnWilson JohnKrasinski SteveCarell JennaFischer RickyGervais TheOfficeNBC

JELLO There are still excellent uses for Jell-o beyond traditional consumption. RainnWilson JohnKrasinski SteveCarell JennaFischer RickyGervais TheOfficeNBC

JELLO Jello is actually pretty healthy for you. Why do you think it's one of the top foods given to hospital patients? Its just water and sweets so it's good for energy.

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