Meet the 36 rising stars of Madison Avenue revolutionizing advertising - Business Insider

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Meet the 36 rising stars of Madison Avenue revolutionizing advertising

. Jacobs straddles these worlds as UTA Marketing's cohead, working with brands like General Motors, Lyft, and Procter & Gamble on branded content and distribution.

He also oversees Visa's largest three largest sports partnerships in the US, including FIFA, the NFL and the Olympics.VMLY&R credits Kapadia's leadership for making it the biggest new business driver for WPP, with over $50 million in new business in the first six months of 2019, and helping it win new business including New Balance, Legoland, and the United Nations.

As a member of Zenith's business development team, she's helped it win new business in the past year and trained regional teams in offices across London, Sao Paulo and Singapore. Outside of work, she's active in She Runs It, an organization that promotes women in the advertising industry.

She also helped launch the Hilfiger line itself, working with people with disabilities. The campaign featured an inclusive cast and crew, including a legally blind director, and the videos had closed-captioning for people with hearing impairments and image-descriptive audio for people with vision impairments. Adaptive clothing now makes up 20% of Tommy Hilfiger's kids clothing sales and the campaign work for the line won three Cannes Lions in 2019, according to the agency.

Additionally, Miller helped Delta grow its consumer prospect pool by driving website visits and engagement that helped the airline beat its sales goals, resulting in 108% revenue pacing for the year, per the agency.Millrod has been key to Noble People growing its average deal size by 42% and securing multiyear deals with two of its largest clients since he joined the independent shop in 2017.

Those included the"Rage Rider," a scooter for Angry Birds that is powered not by batteries but by people's screams and a chip-and-dip bowl for Philadelphia Cream Cheese that uses machine learning to detect double dippers.As the head of the production department at Gut Miami, Newmann oversaw the Super Bowl spots for Burger King, Budweiser, and Devour in 2019, including Burger King's featuring Andy Warhol eating a Whopper, its first Super Bowl ad in decades.

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