The release also noted that BBVA's "intention is to move into offering banking products on the platform," though it acknowledges the idea is still being explored and that Amazon doesn't currently sell financial services on its marketplace. The bank will use the pilot to test out selling on Amazon, potentially setting it up to sell its financial products on the platform in the future.
If Amazon branches into selling financial services on its marketplace, it could tap into a valuable market and expand its as "the everything store." It's unclear what types of products BBVA and other financial institutions might sell on Amazon's marketplace, but if it includes offerings like loans and insurance the e-tailer would likely be able to take a cut of sales from industries it hasn't previously touched.
And while there would likely be regulatory hurdles to offering financial services on its platform, if Amazon is able to overcome them it would become even more of a one-stop shop for consumers, potentially boosting consumers' loyalty to the firm's marketplace.Payments & Commerce Pro , Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of consumerism, delivered to your inbox 6x a week. >>
When is the gummit gonna break these dudes up
They need to do healthcare.
No ordinary restaurant but Cellar de Roca a 3 star Michelin restaurant voted one of the best restaurants in the world ;)
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