Global investment bank picks Xero the hero for 2020

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Market darling Xero is expected to enjoy a strong year with global investment bank RBC Capital Markets nominating the accounting software provider as the only Australian listed company to make its top 30 global trades list for 2020

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RBC has an outperform rating on the stock with a 12-month price target of $90 per share, a level that would see it breeze past the record level of $84.45 hit late last year. "Xero doesn’t face the complexities of a hybrid solution or transitioning core offerings to the cloud, unlike peers," he said.Already a dominant player in Australia and New Zealand, RBC expects its presence in both countries will grow in the years ahead. It forecasts Xero’s Australian market share will double to about 65 per cent by 2025 and New Zealand to be even higher at around 75 per cent.

"We forecast Xero to triple US market share to around 2 per cent by 2025 through investing in product and building brand awareness," Mr Sherriff said.

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