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Calibra is hiring heads of brand and media and looking for advertising talent with at least 15 years of experience. The head of brand role requires candidates to "champion and build the company." The company is seeking a head of brand and a head of media for Calibra, Facebook's digital wallet that will let people send money through Messenger and WhatsApp, including Facebook's own cryptocurrency Libra. The idea is to create an open set of standards for sending money that Facebook and other financial services firms can use to build products.
For the head of brand, Calibra is seeking a person to "champion and build the company and product brand to support the growing needs of the product portfolio and target audiences," reads the listing. The person will also focus on marketing Calibra through Facebook's platforms and traditional media.
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