Casper's filing to go public reveals potential new sleep products - Business Insider

on Friday, and the paperwork revealed the company's ambitions to develop products across the entire "sleep arc," which is marketing-speak for the products and services that help promote a good night's rest.

The filing has no mention of plans to disrupt the pajamas business, though an infographic makes the case for doing so. It puts the pajamas market at $32 billion globally. Casper already provides pajamas for long-haul international flights on American Airlines, along with mattress pads, duvets, and slippers.

Casper has more than 40 employees at a product development lab in San Francisco, working as researchers, designers, engineers, and support staff "focused on building a better night's sleep." The company said it expects to invest more in product development.showed that while product development costs almost doubled to $12.3 million in 2018 from $6.5 million in 2017, those costs slipped to $9 million for the first nine months of 2019 from $9.7 million for the same period in 2018.

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