London-based Felix Capital has raised a $300 million third fund to continue investing in startups at the forefront of the consumer trends.
"We want to be ahead of the curve on investment front, especially on the consumer front," Felix Capital Founder Partner Frederic Court told Business Insider in an interview. "Founders at the intersection of tech and creativity are finding new ways of doing things which we never knew we needed or would embrace."London-based investment firm Felix Capital has raised a $300 million third fund to invest in consumer trend startups.
"We want to be ahead of the curve on investment front, especially on the consumer front," Felix Capital founding partner Frederic Court told Business Insider in an interview. "Founders at the intersection of tech and creativity are finding new ways of doing things which we never knew we needed or would embrace."
Court said Peloton was one such company, which it invested in at a later stage, despite the exercise bike's recent issues including a wobbly IPO andStill, chasing trends has proven to be a lucrative avenue for community building for Felix. Court emphasises the reach of apps like Instagram in building hype around a consumer's journey and believes the firm's specialism in spotting these trends will be key to their continued growth.
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