But Pinterest — the DIY-friendly site with 322 million global active users — has its own roster of creators with millions of followers and evergreen content that can continue to drive traffic for an influencer for years.
are viewed more than 10 million times a month, said the median amount she charges for a sponsored pin on the platform is between $500 and $1,500. Her price shifts based on what board she's posting on, the amount of graphics work required to create the pin, and whether it's long or short-form content.
"Pinterest shows my old content to people still to this day," said Keiko Lynn, a style, beauty, and lifestyle blogger with 36,000 Pinterest followers andon the platform. "One of my biggest pins is something that I did, I think, eight years ago." Running a month-long campaign with one to two daily pins costs more, said Halvarson, whose Pinterest account has"If we're going to do anything on Pinterest, because of the following that we do have, we kind of work it out to that we'll pin a minimum amount of pins because sometimes one pin isn't really going to be worth our while," she said.
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