Deciding on a set rate for TikTok can be tricky, Rinab said, and it's hard to pin-point one amount because as she continues to grow in views and followers, her rates change.
"At the end of the day, they are paying for a commercial to be produced and posted on the page," she said. "It's really important to know the value in that and know what they are getting out of it, and how your time should be compensated." Some record labels like Universal Music, Sony Music, or Warner Music will sponsor a TikTok creator when they are looking to increase the number of streams of a popular song or make a song popular again.
David White, the head of influencer management at the digital-talent-management firm Whalar Stars, said the factors considered when pricing a TikTok campaign generally are the creator's audience size, commercial licensing, brand exclusivity, and campaign scope. He said an audio integration for a record label was priced significantly less than an official brand sponsorship.
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