'If the alcohol industry can glamorise alcohol then I’m going to glamorise sobriety': Why going sober is the wellness trend to try in 2020

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Is 2020 the year we *finally* give up drinking? 🤒

Working with London’s hottest venues and brands, Sober & Social hosts monthly events such as a sober day rave at The Ned to sober bar crawls with Seedlip Drinks, alongside sober sharing circles to provide a safe place for others to talk about their sobriety journeys. If this wasn’t enough, she has a day job heading up the nightlife division for the world’s largest concierge company - and organises countless evening events totally sober.

Explaining her decision to go booze-free, Emily told us: "There is nothing glamorous about throwing up in the street at the end of the night, being so drunk you can no longer string a sentence together, wasting a day feeling ill in bed, going home with someone you don’t even fancy and losing your dignity.

"Sober & Social was set up to help others feel empowered to be confident and comfortable while socialising sober. I didn’t want people to have to compromise on their social life and wanted to inspire others on their sobriety journey and offer a new perspective on what it means to be sober. I want to show that’s it’s not about telling others not to drink but to show that there is an option if you don't want to.

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