This story requires our BI Prime membership. To read the full article,When Amazon launched its smart speaker Echo device in 2014, it named its female-sounding AI assistant with a popular human name: Alexa.
"I happened to have Amazon open on my laptop and was shopping. She saw the name Alexa on my screen," Clark recalls, referring to an ad for Amazon Echo device. The daughter said, "'That's my name. I don't like it. They are always teasing me," Clark told Business Insider. But then she started to pay attention and saw the relentless nature of the teasing. It wasn't just the kids at camp. It was kids and adults everywhere: the kids at school, her daughter's teacher, adults at the store if Clark called out her daughter's name, and so on.
The problem is that Amazon chose a very popular name for its artificially intelligent machine with a woman's voice.
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I need to pay to see the news? Jajajjajaj crazy
OMG if a gadget is 'ruining lives' then throw it in the freaking trash.
I can help STOP naming your child Alexa!!
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