How Adrian Cheng Is Rejuvenating A 50-Year-Old Business By Targeting China’s Millennials

  • 📰 Forbes
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 53%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

“Our slogan for New World Development is we create, we are artisans,” Cheng says.

“I want everyone to believe that they are a creator, that they can innovate and create things.” Victoria Dockside’s tenants include Cartier and Gucci, and several brands new to Hong Kong such as Fortnum & Mason’s first store outside the U.K., a Le Cordon Bleu cooking school and a Van Cleef & Arpels jewelry school .

To further his interest in art, Cheng has taken high-level roles at some of the world’s leading art institutions, including being a board member of New York’s Museum of Modern Art PS1 and a trustee of London’s Royal Academy of Arts. He likes to pepper his social media with posts about art. Beyond making money on the investments, Cheng sees these funds as a way to stay on top of quickly evolving tastes and technology, especially among China’s younger generation. “The paradigm shifts very fast,” says Cheng. “We’re looking at the consumer habits of millennials and Generation Z.”Looking beyond K11 and Victoria Dockside, Cheng is continuing to expand New World through other real estate projects.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 394. in İE
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

The Cheng family also own The amazing 150 acre Greenwich Peninsular project selected by Evening Standard’s Home and Property as a place to buy a home in 2020

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

U.S. government experts, industry spar over asbestos testing in talcFor the first time in nearly 50 years, the U.S. Food and Drug Administration exa... Rob_Carrr
Source: Reuters - 🏆 2. / 97 Read more »