— it was hard to miss the presence of the biggest players in the industry. Google bought everyone in one conference hall donuts; WarnerMedia took over a full restaurant while hosting a mini VR experience. Here's a question: Did you know Samsung was in the ad business? You know, the South Korean guys known for cool cell phones and fridges and speakers and laptops — and yes, giant TVs.
I can't decide if this represents a brilliant, potentially disruptive new set of contenders for the $70 billion ad market ... or a total fool's errand.For starters, these companies make hardware. Advertising is not their core business, and likely won't ever be. Those with long memories will recall the cable ad data consortium that rolled out in the early 2000s with enormous promise and proved an enormousScott Ferber, who founded the early web video ad tech firm Videology, sees parallels between cable providers' lackluster embrace of advertising and the TV manufacturers of today.
So Samsung knows exactly what shows and ads its TV owners are watching, and for how long they watch. And they don't share data with anybody, Oh said. More importantly, Roku controls 30% of the ad inventory from its partners. So it's got all three legs of Ferber's ad stool. As the OTT ad market evolves, real estate is everything. If smart TVs' built-in user interfaces become the new way people pick which apps and shows to watch, TV makers could be thrust into a new pole position.
digitalshields
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Ireland Ireland Latest News, Ireland Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Business InsiderA car dealer is selling Al Capone's bulletproof 1928 Cadillac sedan for $1 million — see inside I'll take 10. Tupac’s BMW is for sale for $1.75mm with bullet holes included
Source: BusinessInsider - 🏆 729. / 51 Read more »
McDonald's, Burger King soft serve machines getting a tech upgrade - Business InsiderSoft-serve machines at McDonald's and Burger King are notorious for breaking down often. A new technology is helping fix the problem. Thank the ice cream gods. It ain't the software, and it isn't the machines. It's the employees, who neither want to, or really have time to, clean it. HoldawayIan This is it, folks
Source: BusinessInsider - 🏆 729. / 51 Read more »
Data startup Crux Informatics' changing leadership and tech strategy - Business InsiderTwo Sigma, Goldman, and Citi invested $41 million in data startup Crux Informatics. But the past 12 months has seen the startup churn through execs as it looks to solve Wall Street's data woes.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Afterpay is arguing against being regulated as a payment company - Business InsiderIf merchants gain the ability to add surcharges for orders that use buy now, pay later products, it could damage one of the BNPL industry's core values
Source: BusinessInsider - 🏆 729. / 51 Read more »
Facebook employees reportedly feel guilty company didn't prevent hack - Business InsiderThe Telegraph reported that Facebook was 'repeatedly warned' about a security flaw that contributed to the biggest data breach in company history. MarkZukerberg truth is, you have had many chances to fix this, but you won’t.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Nike CEO describes how company responds to social issues, controversy - Business InsiderNike's new CEO John Donahoe explained the process behind brand-led campaigns like Nike's infamous Colin Kaepernick ad. Has racial inequality improved since the Kaepernick partnership? Take all the stands you want. I will stand too....just not in nike shoes. NikeBoycott Bagus statementnya. Apa yg bukan isu utama mereka ya gak ada hubungannya. Siiip.
Source: BusinessInsider - 🏆 729. / 51 Read more »