Android creator and former Google executive Andy Rubin's consumer electronics startup Essential will shutter its operations, the companyEssential said that it could see no way to deliver its latest product, a mobile handset named 'Project Gem,' to the market - so it decided to shut down the company entirely.
"Despite our best efforts, we've now taken Gem as far as we can and regrettably have no clear path to deliver it to customers. Given this, we have made the difficult decision to cease operations and shutdown Essential," the blog post said. thanks to Rubin's track record in developing Android, the open-source smartphone manufacturer acquired by Google. It became a a so-called unicorn, a startup valued at more than $1 billion, in less than two years.
But when its first product, the Essential Phone, failed to gain traction with consumers, the company struggled. It was forced to
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