Competition heats up in turboprop market

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Competition is cranking up in the world of turboprops.

“We are fully engaged with engine manufacturers now and meeting here at the air show...We are excited by where we are.”

The thrumming noise of the propellor-driven turboprop also puts some passengers off, travel experts say, even though many in the industry say that reputation is already out of date.“We believe the market opportunity going forward is significantly different to what past decades have shown.”At ATR’s bright-red stand inside Singapore’s exhibition hall, Chief Executive Stefano Bortoli shrugged off the threat of a comeback by Embraer which already makes smaller turboprops.

ATR recently launched a freighter and a version designed for use on short runways, which has opened opportunities in markets such as Japan and Papua New Guinea, where PNG Air emerged as a launch customer this week. The prospect of greater competition in turboprop adds zest to efforts by Embraer to complete a tie up with Boeing , which has agreed to acquire control of its commercial division.

 

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