, but spent 10% of their household budget on clothing. Now, the quantity of garments has ballooned — averaging roughly 75 pieces per person per year — while the amount paid for them has shrunken to only 3.5% of their annual budget. We’re buying a lot more, for a lot less money — and the difference is often being paid by the environment.
“Couture is not the part of a business that makes money,” says Dr. Anika Kozlowski, Assistant Professor of Fashion Design, Ethics and Sustainability at Ryerson University. “You produce other clothing for other lines, and that’s what makes your money, or a fragrance or whatever else.” She points to the fact that there are just too few haute couture clients, and they are so much richer than the average consumer, as a reason it wouldn’t be possible to scale the model throughout the industry.
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