of its flagship Whopper burger decomposing and getting moldy over 34 days to highlight its move away from preservatives and artificial ingredients.
The fast-food chain began improving the quality of its food since before Machado joined the company in 2014, he said. Burger King said it removed preservatives from the Whopper in most European markets and will roll out preservative-free Whoppers across the US by the end of 2020 — part of an industry trend toward natural and socially conscious foods.
"It requires a ton of work to validate that the changes you're introducing will be welcomed by the consumers and that it's feasible," Machado said. "And my job is to find a compelling idea that drives that point home. I have to make people care and make sure that it's an idea that's talked about."
Late to the party. Spongebob did it first.
Fuck it, I'd try it.
I didnt know people actually ate at Burger King. Thought they were just a drug money laundering front
Still better than Herb (Millennials and Z can Google that mess).
...Or they could’ve just listed out all the chemical preservatives on one side of the screen for competitors and then on the other side of the screen just list ‘meat’ for Burger King🤷♂️ This is gross and out of spite for having to see it I’m not eating at BK
Who wants to eat a rotten burger?
I’m still digging the ImpossibleFoods Whopper. Thanks BurgerKing !
.Wendys I didn't know you ran BKs marketing now too
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