When Montana checked out of HRJ in 2005 to spend more time with his sons Nate and Nick, who were launching their own quarterback careers in high school and college, Joe’s partners didn’t do quite as well without him as the 49ers . Though Barton and Lott had $2.4 billion under management by 2008—with a list of clients ranging from baseball legend Barry Bonds to the Houston Firefighters’ Relief & Retirement Fund—the firm had taken a risky, unorthodox approach.
Montana, Ma, and Miller started their early-stage fund with something of a trial run in 2015, working together without pay to see if they liked the dynamic. They quickly realized they’d found a winning combination: Ma and Miller brought their entrepreneurial savvy and Y Combinator connections, while Montana contributed a feel for business with an unmatched rolodex. So they launched their own firm, Liquid 2 Ventures, a wry nod to the decidedly illiquid nature of their investments.
Founders loved how easily he could make introductions for them. In one case, a portfolio company called TrueFacet, an online jewelry marketplace, needed a link to someone at American Express; Montana, who had just given a talk at the company’s office, made it happen. In another, sports-focused social media startup GameOn wanted an intro to Snoop Dogg—no problem: Montana knew him from football camps their sons attended—and the rapper became an investor.
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God bless Forbes$$$.
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In an exclusive excerpt of zogblog 's new book 'A-List Angels: How a Band of Actors, Artists and Athletes Hacked Silicon Valley,' Joe Montana opened up on staying cool under pressure in his lucrative second career
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