Newly Established Nonprofit Seeks to Support Creatives in the Beauty Industry Who Are Struggling Right Now

Author:Stephanie SaltzmanPublish date:Apr 6, 2020While almost no person or industry seems to have been shielded from the economic fallout surrounding the Covid-19 health crisis, beauty professionals — hairstylists, colorists, estheticians, nail artists, makeup artists and the like — are among those facing the most uncertainty.

On Monday, O'Flaherty and Dueñas announced Support Creatives, a new 501 nonprofit organization that aims to provide artists in need with financial assistance, mentorship programs and educational resources during times of uncertainty. For the couple, this mission is personal. "As a hairstylist, I am completely out of work, with a very uncertain future.

"Our immediate intentions with Support Creatives are to make sure artists can put food on their table, pay their bills, give some sort of relief to someone who is paycheck to paycheck," says O'Flaherty, who will also serve as president of the organization. "For the long term, Support Creatives plans on changing the course of artists' lives.

Consumers and brands can donate funds to help support artists in need — and O'Flaherty stresses that this is the most impactful way to help right now — but there are other ways to get involved, too. "We are also looking for product and tool donations. Not everything has to be monetary. With non-monetary donations, we can send products and tools to artists who cannot afford to purchase themselves," she says.

While O'Flaherty says she's been encouraged by the many crowdfunding campaigns that have sprung up to support beauty professionals over the past few weeks, she wanted to set up a support system with more transparency and longevity. "We are not another GoFundMe. Support Creatives has to document where our funds are going, and the daily consumer can see where they went. With saying that, you know exactly where every dollar goes, and that you are directly changing someone's life.

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