What a postponed NFL season would mean for TV advertising - Business Insider

📆 08/04/2020 00:04:00
📰 BusinessInsider

⏱ Reading Time:
12 sec. here
2 min. at publisher
📊 Quality Score:
News: 8%
Publisher: 51%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

With most sports off the airwaves, advertisers have already pulled their spending on sports — and an NFL postponement would worsen that trend

With most sports off the airwaves, advertisers have already pulled, cut, or paused much of their spending on sports — and an NFL postponement would simply worsen that trend. The cancellation or postponement of live sports events has thrown billions of dollars in TV ad spend commitments into a state of limbo. Some could ultimately evaporate entirely , or if networks don't manage to secure "make-good" solutions with advertisers.

For the time being, most ad buyers who had planned to advertise on live sports events that have been disrupted by the pandemic are halting spend — as one ad buyer , "No sports means no budget for sports sites/networks.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

Write Comment

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Viewer interest in free streaming-TV services: YouTube, Pluto TV - Business InsiderStreaming-TV services like Pluto TV and Xumo are strategizing to attract the influx of people watching TV from home, but may still have a ways to go.
Source: BusinessInsider - 🏆 729. / 51 Read more »

How advertising execs are changing 2020 budgets, spending: TV report - Business Insider40 advertising execs who manage $90 billion in spending describe how they're shifting their 2020 budgets in a new report. Here are 4 key takeaways for the TV industry.
Source: BusinessInsider - 🏆 729. / 51 Read more »