among US consumers when it comes to "brand intimacy," per a study from MBLM cited by Mobile Marketer. The audio streaming platform, which now has 73 million total users in North America, has been working hard over the last few years to both add more users and endear existing ones to its offerings. The new study suggests that it's had success with the latter.
," which would help users find recommendations based on their friends' listening history — Spotify said it was a tool that would allow users to "discover music through friends whose taste [they] trust." feature, which enables influencers to put video clips into their public playlists, likely in a bid to mutually drive boost engagement for both parties. All of these efforts allow users to connect both with each other and the platform in new and exciting ways that feel organic.
This is likely why users feel as though they have an emotional connection with Spotify: Not only does the platform cater to their tastes and behaviors, but it's also very publicly working to add in even more aspects that will allow them to share and benefit from their relationships outside of the streaming site.
That deep connection is not only a benefit for Spotify, but it could also signal an opportunity for marketers looking to engage with audiences in a place they're open and trusting. As of Q4 2019, the of Spotify's international users use the free ad-supported version, while nearly half of its North American users take the ad-supported version.
As of 2019, that equates to 35.8 million ad-supported users in the US, and these users spend a considerable amount of time with the platform: In 2019, US adults spent 46 minutes with Spotify, compared with just And while its user base has grown larger and more appealing, Spotify has worked to make itself more attractive to advertisers in other ways too: As just one example, it rolled out
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Ireland Ireland Latest News, Ireland Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Several major US banks are being sued for unfair PPP lending practices - Business InsiderJPMorgan Chase, Wells Fargo, Bank of America and US Bank are being sued for unfair practices in their processing of Paycheck Protection Program loans. Hate to break it to you but this is all banks regardless of size Government should have done a better job on incentivizing banks on processing smaller payroll loans than larger. They did try with a tiered commission but it wasn’t effective enough. As a reminder, people should never want big government cause they rarely get things done right Unethical
Source: BusinessInsider - 🏆 729. / 51 Read more »
Stanford economist says the US needs a 'New New Deal' - Business InsiderLawmakers need to look back to FDR-era policies for a 'New New Deal' as a solution to the pandemic's economic fallout, Matthew Jackson said. Such a shame to see
Source: BusinessInsider - 🏆 729. / 51 Read more »
Coronavirus tests in the US: Total and daily test counts over time - Business InsiderThe US has now tested more than 4 million people for the coronavirus, but the number of tests being done per day is plateauing That’s about 1% of the population... pathetic & won’t help if the amount doesn’t increase exponentially.... What is the point with soo much air traffic...
Source: BusinessInsider - 🏆 729. / 51 Read more »
2nd coronavirus wave could US harder than current outbreak: CDC director - Business InsiderCDC Director Robert Redfield said a second wave of COVID-19 coinciding with the regular flu season could be disastrous for hospitals. Should of would of could of, everyone wear a mask and wash your hands. No large gatherings over 50 and we are good to go! El director de Centros para el Control y Prevención de Enfermedades CDC (por su siglas en inglés) dice que una segunda ola de coronavirus en el invierno podría golpear a los EE.UU. más fuerte que el brote actual. by: It will also not be taken seriously. Lot of people will die.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Reopening economy too soon could send US debt skyrocketing - Business InsiderA new analysis shows what states are risking by reopening too early: A longer pandemic that could kill more Americans and send the national debt skyrocketing both he and gates both have patents on parts on the coronavirus “If we nominate Trump, we will get destroyed.......and we will deserve it.” LG (he meant the GOP but Trump is ambitious so why not the whole country?)
Source: BusinessInsider - 🏆 729. / 51 Read more »
People posting oil memes after US price drops below $0 for first time - Business InsiderAs oil prices plummeted as a result of the coronavirus pandemic, people made memes on Twitter about becoming oil barons for mere pennies. BrianRivera45
Source: BusinessInsider - 🏆 729. / 51 Read more »