Gary Vaynerchuk is launching a new e-commerce consultancy - Business Insider

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Gary Vaynerchuk is starting a new consultancy to shake up e-commerce: 'We're getting bombarded with requests from companies big and small on how to navigate these waters.'

, and digital media. Its commerce clients include advertisers like Mondelez and JPMorgan Chase.

Vaynerchuk said he'd been doing e-commerce consulting and saw a need for companies to improve how they sell online. The coronavirus pandemic made that need more urgent as people stay in and do more of their shopping online. "I've been yelling, what's going to happen when you can't raise more capital," he said. "And we're here."

What if, he said, "Smuckers makes a high-end jam that only comes out at Christmas and you hear about it on the 'Today' show," as an example of how a packaged-good company could do that.

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