Finance, restaurant, beauty sectors fuel rise in advertising complaints

SINGAPORE - The"brownface" ad debacle of 2019 was among 359 complaints made to the Advertising Standards Authority of Singapore last year. This is a 65 per cent increase over the 218 complaints received the year before.

Finance saw 31 complaints, the highest among all sectors, followed by restaurants, with 30, and the beauty industry with 24 complaints. Swift, or the Society for Worldwide Interbank Financial Telecommunications, is an international cooperative that lets both individuals and businesses receive electronic or card payments even if different banks are used by the customer or vendor.

Some 14 complaints were received against the Nets e-payment advertisement, which drew a furore when it launched in late July 2019. "Advertisers were reminded to be mindful of racial sensitivities and not cause offence to ethnic groups when conducting their advertising campaigns," Asas said.

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