Tuesday, 28 Apr 2020 09:27 PM MYT
She said not only challenges of the present, but also imbalances in the sector over the years required Sime Darby Property to remain focused on identifying the opportunities while adjusting to the new operating environment to sustain its performance and remain competitive. “In 2019, while the demand in certain property segments remained below average, the potential with landed and affordable properties, and the industrial products were promising.
Additionally, greater consumer awareness was supported by the roll out of marketing campaign, which effectively highlighted the company’s unique value propositions.
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