Mada app helps people shop for clothes: Madison Semarjian interview - Business Insider

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THE STYLE SERIES: A Gen Z entrepreneur created an interactive shopping app that's like 'Tinder for outfits.' Here's how she did it.

In an interview with Business Insider, Semarjian talks about the future of retail and being a young entrepreneur in tech.[Even with existing] online shopping, I saw that there were so many options out there but I felt very limited with [the] sites I was going to — that nothing quite had what I was looking for.

I went to the Shoptalk Conference in Las Vegas to meet face-to-face with a lot of retailers, and I think that really helps. It's hard to [arrange partnerships] over the phone.I have some private angel investors at the moment. I thought it was going to be a quick process, [but] it took a good two years to get what we needed [in funding to get us] at least through 2021.

We ran into a lot of issues [early on], because a lot of retailers and small brands were a little wary about having a connection with us. No one quite knew how [Mada] worked. So we decided to tap into the affiliate market and what's already there to build this universal marketplace. As we brought on retailers, the brands the retailers already had followed suit.

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