This list will highlight the executives helping their companies weather the crisis. We'll also spotlight people who have been pioneering new ways of melding data and marketing; building in-house capabilities; creatively reaching consumers; finding new ways to cut costs; and turning traditional advertising on its head.
They don't necessarily hold the CMO title, but they are senior marketing executives at consumer brands who have been in their roles at least six months. The list will be based on factors including executives' impact on their company's performance overall and during the pandemic, the breadth of their role and responsibilities, the size of the brand, and their impact on the industry overall.
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