Twitch may be able to lure more brands to its platform with its rapidly expanding non-gaming content. Non-gaming content was already rising in popularity on Twitch before the pandemic, but the combination of stay-at-home orders and the cancellation of live events has seriously accelerated the trend.
It's likely that some of this behavior will stick around in the new normal, which means going forward marketers will have a whole new profile of creator to work with on the platform. That could lead to more familiar opportunities — for instance, sponsoring concerts, partnering with athlete-influencers, or even just more abundant traditional influencer marketing — but on a fresh and exciting medium.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Oh look. Twitch wants more degeneracy and less games.
Ireland Ireland Latest News, Ireland Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Georgetown students asking to delay gap year request deadline - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Disney shuts down 'Club Penguin' clone over explicit content - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. WHAT
Source: BusinessInsider - 🏆 729. / 51 Read more »
What 17 female business owners are doing to survive the pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
PRESENTING: 9 industries to start a businesses after US reopens - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »