‘Blackout Tuesday’ posts draw support, skepticism in music industry

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A work stoppage campaign started by the music industry in solidarity with anti-racism protests has bloomed into a social media phenomenon featuring posts of black squares accompanied by somber messages and campaign hashtags.

Music executives Jamila Thomas and Brianna Agyemang hatched the idea to pause business as usual on Tuesday, June 2, “in observance of the long-standing racism and inequality that exists from the boardroom to the boulevard.”

But as the black squares proliferated on social media, many activists warned that the images were overwhelming BlackLivesMatter posts that provide organizing information, resources and documentation of the protests over racist police brutality. But some critics said that message risked being diluted by brands and individuals seeing an opportunity to promote themselves.

“i just really think this is the time to push as hard as ever. i don’t think the movement has ever been this powerful. we don’t need to slow it down by posting nothing. we need to spread info and be as loud as ever.”

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