Shade CEO gives tips for how brands can better support Black Americans - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 37 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

The CEO of Black influencer marketing agency Shade shares tips for how companies can be better allies — and avoid getting ridiculed on social media

For brands and influencers alike, Bastien said taking the time to listen to the Black community and learn more about topics like the deep-seated history of racism in America and police brutality is the first step to being a supportive ally. In recent weeks, Bastien said he has felt optimistic by the response from his white friends and colleagues that are pausing and allowing him to be heard.

He said he has been heartened by brands and individuals alike that have moved away from views that "we are all one race" or All Lives Matter messaging that he said dangerously dilutes the cause and silences Black individuals by stripping years of racist history. Bastien encouraged influencers to use their platform to speak out against racist behavior and to hold power to account. He cited influencer Jackie Aina as a strong example for an Instagram post she shared on Wednesday calling out companies making empty statements while also holding almost exclusively white leadership and executive boards. Aina asked her followers to abstain from making any purchases until hiring statistics are released.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in İE
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

ALM All Lives Matter

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Look inside a modern Colorado ranch home made of shipping containers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. That is so nice!
Source: BusinessInsider - 🏆 729. / 51 Read more »

Black Americans disproportionately affected by coronavirus layoffs - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. And? Y-A-W-N~~~~~~~~ So? Certain people in all races are suffering.
Source: BusinessInsider - 🏆 729. / 51 Read more »